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GEO Casa Wiki
GEO Casa Wiki

Learning paths: New to GEO

Who it is for
You have heard of GEO and want to know what it is, what is documented and what is hype.
What you get
A working model of how search and AI answers pick sources, and a filter for common claims.

Reading order

  1. ConceptOfficially documentedHow Google Search worksCrawling, indexing and ranking: the base every AI feature builds on.
  2. ConceptOfficially documentedGenerative Engine Optimization (GEO)What GEO means, where the term comes from and what it overlaps with SEO.
  3. ConceptOfficially documentedGoogle AI OverviewsThe AI feature most sites meet first, and what Google says about it.
  4. ConceptOfficially documentedQuery fan-outWhy one question becomes many searches behind an AI answer.
  5. ComparisonOfficially documentedGoogle AI features vs ChatGPT search vs PerplexityHow Google, ChatGPT search and Perplexity differ.
  6. ConceptOfficially documentedPeople-first contentThe content standard Google applies to AI features too.
  7. ConceptOfficially documentedE-E-A-TWhat E-E-A-T is, and what it is not.
  8. Claim checkNot supportedClaim: llms.txt improves AI search visibilityA worked claim check: how this wiki tests a popular tip.
  9. About this wikiHow this wiki worksHow evidence levels work, so you can read every other page.

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