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GEO Casa Wiki
GEO Casa Wiki

Learning paths: Growing a business

Who it is for
You want customers to find your brand when they ask AI assistants, and to know whether it is working.
What you get
A realistic plan: where your buyers ask, what you can influence, and how to measure it.

Reading order

  1. ConceptOfficially documentedGenerative Engine Optimization (GEO)What GEO can and cannot do for a brand.
  2. ComparisonOfficially documentedGoogle AI features vs ChatGPT search vs PerplexityPick the platforms your customers actually use.
  3. ComparisonObserved in practiceWhich sources Chinese AI assistants citeFor the Chinese market: which sources Doubao, DeepSeek and others cite.
  4. ReferenceOfficially documentedPreferred sourcesLetting readers choose your site as a preferred source in Google.
  5. ReferenceOfficially documentedOrganization structured dataMake your brand facts unambiguous to machines.
  6. ConceptOfficially documentedPeople-first contentThe content that gets used is content written for buyers.
  7. Claim checkNot supportedClaim: seeding brand mentions across the web boosts AI visibilityBefore paying for mention seeding, read the evidence.
  8. GuideObserved in practiceMeasuring AI visibility by sampling promptsMeasure visibility by sampling prompts, with honest error bars.
  9. ReferenceOfficially documentedGenerative AI performance report: AI Overviews and AI Mode in Search ConsoleWhat Google's own AI performance data shows.
  10. ReferenceOfficially documentedBing AI Performance reportBing's citation counts for Copilot.

Other paths